Free Winnifred Beach Benevolent Society

FWBBS was formally registered in January 2009 for the primary purpose of bringing together the vendors and others in Portland who have an interest in conserving Winnifred beach in Fairy Hill Portland for the continued benefit of the public and empowering them to continue pursuing this role.

In the firm belief that Jamaicans need accessible community spaces, the community has over the years trained lifeguards, trained vendors on proper environmental management and maintenance of the beach and has also implemented garbage disposal and plastic recycling initiatives on the beach.

The membership of the Society is broad-based and includes not only vendors on the beach but several prominent hotel proprietors in Portland, local business people, attorneys, members of the Portland Environmental Protection Association (PEPA), the Portland Parish Development Committee and the Jamaica Environment Trust (JET).

The FWBBS has been recognized for its environmental projects and in 2011 FWBBS won the Jamaica Environmental Action Award for Best Environmental Community and the environmental award from the Environmental Foundation of Jamaica and Michael Manley Foundation.